IP is a lifestyle and career-driven community for women who want to improve their careers + businesses, get ahead financially & enjoy all of life’s greatest adventures.


Launched in 2010 as a small business consulting firm, specializing in Marketing & Strategy.  It’s Promising has adapted its services as to best achieve its mission – to provide women and small business with the best tools to achieve their goals. We work as a team to cater our services to helping you!

This site is for women who want to live their dreams – to motivate and develop themselves towards achieving that ideal job, to plan for that next trip to Bali, and to gain some lifestyle skills, like mastering homemade hummus. If you love learning ways to make money, are thinking about getting an MBA, long to explore the world and want to have fun creating your glamorous life – this blog is for you.

Now let’s have some fun getting to know each other. Take a look around the website and leave any comments & questions that pop into your mind. We are so happy to have you hear, in our little slice of the www.

So, who is the #girlboss behind It’s Promising?
Meet Emma

Currently based out of Vancouver, Canada, It’s Promising was founded by Emma Sherlock. Emma is known for her ability to motivate and inspire others, her strong skills in organization and her talent in creative problem solving. She has worked with local and international clients to improve their brands, custom designed marketing strategies, personal development initiatives and MBA approach plans, since early 2010.

Emma is a huge fan of supporting women in the workplace, all things kate spade, listening to podcasts and reading anything she can get her hands on. She spends her time working with her husband to flip houses and can often be found thrifting or garage sale hunting to get the perfect pieces. Her love for career development, personal finance, travel, interior design and slowly mastering the art of homemaking can all be found on It’s Promising’s blog.

When she’s not working hard, Emma enjoys spending time with her husband, Chris and two pups – Lola & Bea in their home in South Surrey, BC.

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